Sunday, April 25, 2010

Pepsi - The Choice of A New Generation

You may have read that Pepsi is not advertising in the Super Bowl this year. (The only exception is the Doritos brand.) Instead they have decided to invest their resources – over $20 million – to fund community projects through the Pepsi Refresh Project.

I am so very excited that a huge corporation, like Pepsi, has decided to be RESPONSIBLE.

I love Super Bowl commercials as much as the next person but the amount of money wasted on advertising, when our communities are facing such challenging issues, churns my stomach! Think of all of the children living in unsafe homes with lead paint, the homeless teenagers who don't have a safe place to lay their head each night, the moms who stay in abusive homes because they don't have resources to move out and keep their children off the streets, the families that are losing their homes to foreclosure because of illegal mortgages deals -- and they don't have money to hire an attorney to fight for their rights...

Pepsi wants to fund great ideas!
Pepsi is looking for people, businesses, and non-profits with ideas that will have a positive impact and are asking people to look around their communities to think about how they want to change it.

This could be anything from upgrading a worn out playground or ball field to starting a food bank in your community. Maybe your child’s school would like to revitalize their peace garden. Or maybe your local senior center needs a new roof or van. Whatever your project is, Pepsi wants to hear about what your community needs so they can help.

How to participate
Each month, you have the opportunity to submit a proposal in one of six categories: health, arts & culture, food & shelter, the planet, neighborhood, or education. (Grants range from $5,000 to $250,000.) At the end of the month, Pepsi will post the top submissions on and let the public vote on the winners.

This month, visit and vote for your favorite submissions for this month's grants. You can also connect with the Pepsi Refresh program via Twitter @Pepsi, on Facebook or on the Refresh Everything blog.

To see additional information about recently funded projects and grant recipients, click here.

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